Founder and former CEO of the Sustainability Accounting Standards Board, Jean Rogers, reflects on the first seven years of SASB, on the occasion of its incorporation into the ISSB. — Originally published April 29, 2019 in The Reporting Times, the Center for Corporate Reporting, Zurich, Switzerland, May 2019 Our creation story begins in an unlikely place: Vermillion, South Dakota. For those who have traversed the American midwest, South Dakota conjures up images of surreal striated sandstone and clay ravines as…